<aside> 💡 New Ideas:
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<aside> 📌 Social Media Scheduling Tool: Buffer
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Content Calendars: (add your links for quick access)
📝 Blog
🎬 YouTube
| Channel | What we are sharing | Specific guidelines | Post frequency (minimum)* | Visuals | Additional Notes |
|---|---|---|---|---|---|
| Twitter/X | Testing ground for new ideas, also repeat successful narratives, leverage polls | We don’t use full stops at the end of sentences. Always post links in the second tweet. | 3x per day | Can contain an image or video (16:9 format or square) | |
| Posts should be relevant to a workplace context. Focus on how BASB can help organizations and the people who work for them. | If using an image, it should be directly relevant to the post, not only decoration. | 1x per day | Can contain an image or video (16:9 format or square | ||
| More lighthearted, behind-the-scenes posts | Mix quote/text images and photos. | 1x per day | Must contain an image (ideally square format) or video (horizontal) | ||
| Posts that do well on other channels | 1x per day | Can contain an image or video (16:9 format or square) | |||
| YouTube Community | Successful content from the other channels | Mix quote/text images and photos | 1x per day | Most of the posts should have an image (only square format) |
*The post frequency can increase during launches.
We want to achieve a healthy balance between providing value, promoting our paid offers, and getting people onto our email list. A portion of the posts should include call-to-actions to our free resources, lead magnets & paid offers. The content can overlap on all channels!