<aside> 📌 Follow this outline to write your course sales page.

For here for the Google Docs version.

</aside>

[PRE-HEADLINE QUALIFIER]

Call out your reader to reassure them that they're in the right place.

Give them them the “oh hey… that’s me” feeling

Example: "For freelancers looking to expand their client base"

[HEADLINE + SUBHEADLINE]

The job of the headline is to grab their attention and make them read the next line.

Make a promise! ****What will people ultimately get out of your course?

Remember: The name of your course is NOT your headline!

Templates:

How to [achieve what they want] without [the things they hate]

How to [achieve what they want] even if [what's holding them back]

How to [achieve what they want] in only [timeframe]

Check your headline for SPICE:

• Specific
• Profit
• Intriguing
• Credible